Why Accountants Should Focus on Accountability.
Many accountants are focusing on tax preparation and filing. But did you know there are other things that you should be doing as well? If you are a certified public accountant (CPA), you should be accountable for more than just tax preparation. There are so many different types of accounting that you need to focus on, including bookkeeping, payroll, and even helping your clients save money. DS Accountants is the best accountant in Sydney.
Not only does this help your clients, but it also helps you earn a living. You may be wondering why your accountant should be responsible for these other things. And the answer is pretty simple. Your clients depend on you. The most important thing that your clients expect from you is that you are honest and reliable. When your clients see that you are an expert at your job, they are going to feel more comfortable trusting you with their money.
Bookkeeping is a great way to earn money because it helps you track your expenses and pay yourself for your work. It also gives you a good understanding of what is going on in your business, which helps you grow your client base. As an accountant, you deliver finished tax returns or financial plans for small businesses. It will be more about the discussions you have with your clients. Accountability is an important part of being successful.
Once you transition your firm from providing your clients with “deliverables” to “intangibles,” you’ll find that your focus will shift away from delivering documents to advising your clients on what they want from you. You’ll start to realize that your hourly rate is not as high as you thought. You’ll start to wonder if you’re doing enough. You’ll wonder why a client would pay you more than they ever have before for just talking. If you want to make sales, the biggest risk is not doing anything.
Working hard for long hours can eventually result in a lot of work for not a lot of money. So, take a step back and do just enough work to be profitable. Your clients are either not listening to you, or they’re crediting your advice and expertise to someone or something else. And this is all because you have undervalued the power of accountability.
The Power of Accountability
As an Accountant or Bookkeeper, you have to focus your efforts on providing the things that your clients expect: financial statements, tax returns, etc. You need to think about how you can improve your offerings and make them more attractive.
It’s no secret that Amazon has had great success when it comes to same-day delivery of items in the past, and recently we’ve placed value on how quickly we provide the things. We recently introduced the same-day bank feed reconciliation feature, so we’re always looking for ways to improve. Financial statements must be submitted to your boss on the 5th of the month. And it’s not your fault that you don’t understand the power and value of accountability.
People have so many questions about why they should pay for, value, or invest in accountability, and that’s a good thing. It’s a great motivator to learn to be more accountable. You just can’t buy it. You can’t save it. You can’t even look at it. Yes, and no.
A client who knows that they have to follow up with you will pay you for showing them that they followed up. But the client who didn’t know they had to follow up will not pay you because they were just doing their job and didn’t expect you to show them that. They indeed will. Because accountability delivers results. People pay for results.